Project Overview: Transforming Suicide Bereavement Support in Ireland

HUGG – Support After Suicide is seeking proposals from experienced marketing and communications agencies or consultants to develop an integrated, trauma-informed Marketing & Communications Strategy aligned with our 2025–2029 Strategic Plan.

We are inviting partners with strong strategic capability, expertise in sensitive or trauma-related contexts, and experience working with small or lean organisations.

HUGG provides essential, peer-led support to people bereaved by suicide through a telephone support line, support groups, grief resources, events, webinars, research and advocacy.

The primary goal of this tender is to create a strategic communications framework.

Scope of Work and Key Deliverables

HUGG anticipates appointing a partner to deliver the following integrated scope.

  • Development of a full Marketing & Communications Strategy
  • Audience insight, positioning and messaging
  • Integrated channel, content and social strategy
  • Measurement framework and resource planning
  • Identification of Phase 1 priorities
  • Option to include light-touch early implementation support

Key Deliverables

  • Marketing & Communications Strategy Document
  • Integrated Channel Plan
  • Content Strategy & Plan
  • Social Media Strategy & Calendar
  • Measurement Framework
  • Resource & Skills Requirements

Eligibility and Agency Requirements

To be considered for this Marketing and Communications Strategy Tender HUGG is seeking a partner that can demonstrate

  • Strategic marketing expertise, ideally in sensitive or trauma-related contexts

  • Strong understanding of trauma-informed communications and ethical storytelling

  • Ability to produce practical, actionable strategies suited to small or lean organisations

  • Experience integrating digital, social, community-led and partnership marketing

How to Apply: 

Full tender document is attached here

Closing date for tenders: 27th March 2026
Deadline for clarification questions: 13th March 2026

Submission: Email proposals to Fiona Tuomey, CEO – fiona@HUGG.ie