“Changing the Narrative on Suicide” is the triennial theme for World Suicide Prevention Day from 2024 to 2026, established by the International Association for Suicide Prevention (IASP) and the World Health Organization . The key goal is to raise awareness and encourage communities and individuals to check on one another and to “Start the Conversation” to prevent deaths by suicide.
Although HUGG is a postvention organisation, we play a key role in suicide prevention as, we know that suicide prevention doesn’t end after a death by suicide, that in fact suicide postvention is prevention.
Postvention refers to the support offered after a suicide. It recognises that those bereaved by suicide often face a uniquely complex grief experience, shaped not only by loss but also by trauma, stigma, unanswered questions and, for many, social isolation.
Research shows that people bereaved by suicide are at a significantly higher risk of experiencing suicidal thoughts and mental health difficulties than the general population. That’s why timely, compassionate support is so important. By helping people feel connected, understood and supported, we can reduce isolation, promote hope and help prevent further tragedies.
We Can All Play a Part
Changing the narrative isn’t just about talking more openly about suicide. It’s also about showing up for those who are grieving.
If you know someone who has been bereaved by suicide, consider reaching out. You don’t need to have the right words or try to fix their grief. A simple message, a phone call or an invitation for a walk can remind someone that they are not alone.
When talking to someone who has been bereaved
- Acknowledge the person who has died and focus on their loss, rather than how they died.
- Listen without judgement and allow them to grieve in their own way.
- Let them know that support is available whenever they feel ready.
Support is Available
No one should have to navigate suicide grief alone.
HUGG offers free support through our Peer support groups, HUGG Walks, Pop-Up Grief Cafés, Creative Workshops and our Annual remembrance event, where people can connect with others who truly understand the experience of suicide loss.
If you know someone who has been bereaved by suicide, please let them know these supports are available. Sometimes, knowing where to turn is the first step towards hope.
Learn more about Suicide Prevention
World Suicide Prevention Day is also an opportunity to increase our understanding of suicide and how we can support others.
If you’d like to build your confidence in talking about suicide, we encourage you to complete a free online suicide prevention programme, such the HSE’s Let’s Talk About Suicide. Learning how to have compassionate conversations can help us all play a part in creating communities where people feel heard, supported and connected.
Together, we can change the narrative on suicide by reducing stigma, encouraging open conversations and ensuring that everyone affected by suicide knows they don’t have to face it alone.





